Case Study
AI visibility analysis of India's #1 earbuds brand
Live Data
30.0
Composite Score
2.5%
Visibility
21.5%
Share of Voice
54
Position
79%
Sentiment
01 · Context
boAt holds 35%+ market share in Indian true wireless earbuds. We tracked its AI visibility against Noise, Fire-Boltt, JBL, and Sony.
Queries tracked include 'best wireless earbuds under 2000,' 'boAt vs Noise which is better,' and 'budget earphones India 2026.'
These are real queries from Google autocomplete and Amazon.in search suggestions.
02 · Category Rankings
03 · Findings
boAt consistently appears as the first brand mentioned in budget audio queries across all three AI platforms.
The correlation between boAt's AI visibility and its Amazon bestseller ranking is near-perfect — it's #1 in both.
Interestingly, Sony scores higher on 'premium' queries but nearly disappears in budget-focused queries where most Indian consumers shop.
boAt's Reddit presence (r/IndianGaming, r/headphones) significantly boosts its Perplexity scores.
04 · Key Insight
boAt proves that AI visibility correlates with actual sales. Its dominance in AI recommendations mirrors its marketplace dominance. For competing brands, the takeaway is clear: own the budget conversation with authentic reviews and community presence.
Get a free AI visibility audit with real consumer queries — see how ChatGPT, Gemini & Perplexity rank your brand.